Quick Tips for Choosing Colors
A fundamental part of our lives, day to day, is how we use color. Whether to convey information about ourselves through the clothes we wear, or the eye shadow we have on, or if we are designing materials for a client which need to impart a specific feeling or mood, color plays an important role. However, while it may be easy to decide what color shirt you want to wear in the morning, deciding the color scheme of a brand poses more of a challenge!
There’s the obvious to keep in mind; different colors elicit different responses in people. For instance, blue is soothing and refreshing, green can remind of nature or finances, red is passionate, and purple is romantic. Brown can imply sophistication and stability, and white, elegance or purity. Warmer colors like red, yellow, and orange can even make us feel hungry!
But if this isn’t enough to be helpful in choosing your color scheme, there are a number of other resources to help! If you have access to Adobe Illustrator, the Color Guide panel can be very useful.
Here, you have your base color, blue, and the color guide panel is showing you different color combinations for that base color, based on common harmony rules. As you can see, there are quite a few combinations to get you started.
Another favorite resource of mine is Kuler.adobe.com, where you can view and save pre-made color schemes, you can upload your own color schemes, or even create a new color scheme based on harmony rules.
Once you have your colors, you can create an account in order to save the theme. Otherwise, the CMYK, RGB, LAB, and HEX color values are given to you at the bottom. Fun! Once you have the number values, you can plug them into Illustrator or Photoshop to replicate the color.
How does color affect your mood? Or, do you have a favorite resource you use to help you pick color schemes?