Twitter Follow-Back Policy


I have been exploring Twitter and tweeting a lot more in the last year. I have had some great interactions with people that I would not ordinarily have the opportunity to meet, either because of geographic locations or socio-economic stature. The more interactions I have on Twitter, the more fun it is and the more sense it makes. I use Twitter primarily as @ArgyleOctopus but realized during the presidential debates that I should really separate my personal views from the brand. Now my FourSquare checkins and Miso badges populate through @JennRosenblatt. I don’t spend a whole lot of time on my personal Twitter account so my stats are pretty low. Feel free to follow me if you want to participate in the absurd conversations my husband and I have in the Twitter sphere.
I have been thinking a lot lately about a Twitter follow back policy and I have been discussing my opinions with some Social Media experts around town. At first they have been reticent when I share my views but they quickly see my points. So, I have decided to write my own Twitter follow back policy, inspired by two blog posts by Ted Coine of Switch and Shift. You can read Ted’s original posts here Ted’s Twitter Follow Back Policy and here 4 Reasons No One Follows You. Here goes.

Argyle Octopus Press Inc’s Official Twitter Follow-Back Policy

If you follow us we will follow you back. Twitter is about being social and interacting with one another. It’s not just about pushing white papers, links to other blogs, or products. We believe that your tweets are just as important as ours. However, if you are a bot, spammer, or egg head, we won’t follow you back. If you tweet once every six months we probably won’t follow you back either.
When we follow a new person or business we expect the same reciprocity. We will give you a week or two to follow back. After that, we will unfollow you. If you have 2000 followers and only follow 50 yourself, we will probably not follow you to begin with. Major brands and celebs are doing themselves a great disservice by not following their followers. It’s not like they are reading their twitter stream, anyway!
The point of Twitter (in my humble opinion) is to interact and engage with others. Yes, we will tweet links to articles we find interesting, our pins on Pinterest, and new blog posts such as this one. But we also want to get to know people and businesses outside of our local networking community. We want to have conversations with you.
Do you have a Twitter follow policy, written or unwritten? What are your thoughts about having more followers than follows? Feel free to leave a comment or send us a Tweet. Let’s keep the conversation going.
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2 thoughts on “Twitter Follow-Back Policy

  1. I connect my Facebook to my Twitter for my business, so any updates I post to Facebook is turned into a Twitter Link and posted onto my Twitter Account. That way I am staying active on both sites, but I still need to go into Twitter and make sure everything is current, but the Facebook integration does help out!

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