|Click the image above to check out our Facebook Timeline|
Like death and taxes, changes to Facebook are inevitable. We already saw the roll out of Timeline for personal pages. Now it’s time to get your business page in line (Timeline, that is). We have been working diligently on our page so that we can help others with theirs. There are several key things you need to know so that you can tell your story effectively.
Cover photos are 851 pixels wide and 315 pixels tall. If you choose a photo smaller than this it will get stretched. Just like the older profile picture down the side, it is a good idea to custom build your cover image. There are some restrictions, however.
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
- price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
- contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
- references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
- calls to action, such as “Get it now” or “Tell your friends.”
So what should your cover photo be? It should be an image that tells the story of your company/brand/product/person. It should be interesting and it should invite your audience to click around and find out more about you.
Part II will be all about tabs, apps, and the demise (or reinvention) of like gating. In the mean time, here are some cool Facebook pages to inspire you, thanks to the folks at Mashable (Yes, they went right for the puppy).
|Click the image above to view Mashable’s list of Facebook Timeline Pages|