Anatomy of a Logo: 8 Trade “Secrets”About Outstanding Logos
A logo must translate well from full color to black and white, or grayscale.
Your logo needs to speak to your target audience. In this case with a daycare, a fun approach can be used. For a law firm this typeface would be a grave mistake.
You have one logo but sometimes space dictates whether it can be displayed horizontally or verticality. This does not mean you have two logos, just two orientations.
It’s an old saying that states that things come and go. You don’t want your logo to follow the latest hype and trends, you want it to be timeless.
A logo makes a larger impact when it can be described easily. Simple, clear, and eye-catching logos are ones that your customers will be able to recall and describe to their friends.
Having a logo that is scalable across multiple mediums is incredibly important. In order to be adaptable, you logo needs to be vector. See our blog “Battle of the Files: Bitmap vs. Vector” for an explanation of the difference between file types.
Your logo should be simple to understand but it doesn’t have to be cut and dry clip art. It can have a level of artistry.
A logo can be text only or include an icon. The icon can be shown separately from the whole logo. This does not mean you have a second logo just a piece of the whole.
Does your logo have the foundation to be outstanding?