Anatomy of a Logo — Inforgraphic | Argyle Octopus Press

Anatomy of a Logo — Infographic | Argyle Octopus Press

Anatomy of a Logo — Inforgraphic | Argyle Octopus Press

Anatomy of a Logo — Inforgraphic | Argyle Octopus Press

Anatomy of a Logo: 8 Trade “Secrets”About Outstanding Logos
  • Adaptability—

    A logo must translate well from full color to black and white, or grayscale.

  • Graspability—

    Your logo needs to speak to your target audience. In this case with a daycare, a fun approach can be used. For a law firm this typeface would be a grave mistake.

  • Versatility—

    You have one logo but sometimes space dictates whether it can be displayed horizontally or verticality. This does not mean you have two logos, just two orientations.

  • Longevity—

    It’s an old saying that states that things come and go. You don’t want your logo to follow the latest hype and trends, you want it to be timeless.

  • Simplicity—

    A logo makes a larger impact when it can be described easily. Simple, clear, and eye-catching logos are ones that your customers will be able to recall and describe to their friends.

  • Scalability—

    Having a logo that is scalable across multiple mediums is incredibly important. In order to be adaptable, you logo needs to be vector. See our blog “Battle of the Files: Bitmap vs. Vector” for an explanation of the difference between file types.

  • Abstractability—

    Your logo should be simple to understand but it doesn’t have to be cut and dry clip art. It can have a level of artistry.

  • Iconability—

    A logo can be text only or include an icon. The icon can be shown separately from the whole logo. This does not mean you have a  second logo just a piece of the whole.

Does your logo have the foundation to be outstanding?

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